Artist leonetto cappiello original
Leonetto cappiello art...
Leonetto Cappiello
Italian poster art designer and painter (1875–1942)
Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and Frenchposter artdesigner and painter, who mainly lived and worked in Paris.[1] He is now often called 'the father of modern advertising' because of his innovation in poster design.
Artist leonetto cappiello original
The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors.
He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.[2]
Biography
He was born in Livorno in Tuscany. He would die in Cannes in France.
Cappiello had no formal training in art.[1] The first exhibition of his work was in 1892, when a painting was displayed at the municipal museum in Florence.&#